Futures Field Trip: Öresund Innovation & Collaboration
Business delegation from Brandenburg (Germany) to Copenhagen & Malmö
Hosting and co-facilitating a multi-day delegation visit designed to turn “market curiosity” into concrete conversations, ecosystem insight, and follow-up pathways across the Øresund region.
Challenge
International delegation trips often risk becoming a dense sequence of visits and introductions. Useful, but hard to translate into real partnerships once people return home. The goal here was different: to create a coherent end-to-end experience that helped a diverse group of companies from Brandenburg (across sectors) build high-quality contacts, understand the local ecosystem logic, and leave with clear next steps.
Approach
We partnered with WFBB (Economic Development Agency Brandenburg) and 4sing to deliver the delegation as a structured process—before, during, and after the trip. The delivery combined four elements:
1) Preparation and goal clarity
We supported a preparation phase focused on sharpening each company’s objectives, readiness, and partner profiles, so outreach and meetings could be qualified for relevance and mutual interest (rather than generic matchmaking).
2) Building a qualified meeting pipeline
We ran systematic outreach across Copenhagen and Malmö in parallel, managing a shared pipeline from longlist → shortlist → confirmed meetings, with a quality bar focused on “fit + purpose + plausible follow-up.”
3) A coherent on-site program across two cities
The program blended 1:1 meetings with curated group touchpoints and briefings. Highlights included:
Delegation dinners + program briefing on arrival (Copenhagen)
Health and life science ecosystem touchpoints including sessions at Medicon Village (Lund) and Medicon Valley Alliance (Copenhagen)
A curated networking event, “Bridging Opportunities,” hosted at BLOX – House of Creative Denmark
A regional briefing focused on investment and collaboration pathways (including an Invest in Denmark briefing at the Ministry of Foreign Affairs)
Built-in buffers, daily alignment, and on-site coordination to handle inevitable changes.
4) Follow-up and documentation
To support continuity beyond the visit, the delivery included structured documentation of meetings, contacts, and next steps, designed so both WFBB and participating companies could act quickly after the tripA key feature of the trip was the use of Futures Field Notes, handed out at the start to support observation, note-taking, and translation of insights into participants’ own contexts.
Outcomes
Qualified connections across the Øresund ecosystem
Companies engaged in targeted conversations through a mix of curated networking and individually scheduled meetings, built around real mutual interest rather than broad exposure.A stronger “ecosystem read” of Copenhagen & Malmö
Through briefings, visits, and structured reflection moments, participants gained sharper insight into how the region works—who the key actors are, where collaboration is most realistic, and what it takes to build traction locally.A trip designed for follow-through on top of inspiration
By treating the delegation as a process (not an event), the visit produced clearer follow-up paths and practical documentation, helping participants convert momentum into concrete next steps back home.
