
FAQ
Frequently asked questions about futures, foresight, methodologies, ANTICIPATE and much more
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ANTICIPATE is a strategic foresight agency helping organizations anticipate change and create long-term impact. We work across sectors—climate, governance, innovation, technology, democracy, and sustainability—by combining futures thinking with actionable strategies. Our goal: to help you both explore what might happen and also to shape what should.
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We design and lead foresight processes, training programs, strategic workshops, and innovation labs. Our work ranges from helping governments rethink public policy to guiding companies through uncertainty and long-term planning. Our tools include scenario development, megatrends analysis, horizon scanning, foresight training, futures prototyping and more.
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We make futures work tangible. Our ACT Foresight Framework is a theory of change model designed to guide teams through three phases:
Anticipate: Spot weak signals, emerging trends, and long-term shifts
Create: Build strategic responses and prototype future opportunities
Transform: Align people, partnerships, and strategy to make change happen
We blend participatory methods, strategy tools, and system thinking. Instead of black boxes, we aim for clarity and co-creation.
Read about our approach: The ACT Framework
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The short answer: All types. We work with forward-looking clients across the public and private sectors, from Fortune 500 companies and (inter)governmental agencies to municipalities, SMEs, and NGOs. Some want to futures-prepare their strategy, others want to strengthen internal foresight capacity. Many come to us when they face uncertainty and need direction.
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Yes! We run tailored foresight capability-building programs and public learning experiences through ANTICIPATE Academy. These include team trainings, executive foresight programs, and soon self-paced online modules. All are rooted in real-world practice and our tested frameworks.
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Megatrends are long-term, structural shifts that shape the landscape in which you operate. We’ve developed the ANTICIPATE Megatrends Framework, a set of eight global shifts that help organizations explore risk, reframe strategy, and unlock new questions. We also offer exercises and workshops using our PRISM model to turn trends into action.
Discover our Megatrends
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All the time. We run everything from 1-day sprints, multi-day strategy retreats, and global participatory processes. Our workshops are immersive, collaborative, and designed to stretch your thinking, whether the focus is visioning, future strategy, innovation, a specific theme or building shared direction.
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Yes. We’ve trained teams inside consultancies, NGOs, ministries, universities, and companies to apply foresight in their daily work. This often includes tailored toolkits, coaching, and train-the-trainer models. We also help organizations assess their Futures Readiness and strengthen internal culture for long-term thinking.
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Our work has shaped strategies for climate adaptation, future cities, human rights, circular business models, democratic innovation, and much more. We bring cross-sector experience and draw on lessons from over 50+ global foresight projects.
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ANTICIPATE was founded by Mathias Behn Bjørnhof, a professional futurist and leading foresight strategist with extensive experience leading foresight projects across sectors and regions. He previously worked at the Copenhagen Institute for Futures Studies, is part of international foresight networks, and regularly speaks at global forums on future governance, cities, and innovation. With Mathias at the core, we collaborate with freelancers and partners to create impact.
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You can reach out for a short discovery call. Whether you're looking for a keynote, a full foresight process, or a sparring partner for your strategy team, we’re happy to help clarify the direction and co-create the right format for you.
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Foresight is the practice of exploring what might lie ahead in a structured way, so we can make better decisions today. It’s not about predicting any one future, but about expanding our field of view. It helps us ask different questions, spot weak signals, and challenge assumptions. At ANTICIPATE, we see foresight as a way to stretch our thinking, align teams around what matters, and act with more clarity in times of change.
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Because the world doesn’t stand still. Foresight helps you prepare for shifts you can’t control and identify the ones you can shape. It supports better strategies, more resilient decisions, and bolder innovation. Whether you're planning next year or looking ten years ahead, foresight helps you think more long-term, more creatively, and more systemically.
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Scenarios are one core way to explore possible futures, but foresight goes beyond that. It includes trend analysis, sensemaking, prototyping, strategic responses, and capacity building. We often start with signals and trends, but the goal is always the same: to turn insight into action.
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A lot of organizations, actually, the foresight momentum is building. Foresight is used by everything from companies, governments, city planners, NGOs, and foundations. Really anyone who wants to be better prepared and more futures-oriented. Some want to explore big shifts. Others want to stress-test strategies. Some want to involve teams and build a stronger sense of direction. We’ve worked with all of them.
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We usually start by mapping what’s changing around us (and what isn’t), explore global Megatrends and signals changes, identifying implications of what they could mean. From there, we open up future directions through tools like the ACT Framework, our Megatrend PRISM, or strategic response sprints. Each process is tailored, but the aim is the same: to go from awareness to action.
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Foresight helps expand the space in which strategy is made. It brings in longer time horizons, more uncertainty, and a broader set of possibilities. Where strategy often focuses on goals and plans, foresight makes space for exploration, pattern recognition, and deeper reflection. In the best cases, the two work hand in hand.
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We work with it, not around it. Uncertainty is a fact of life and a feature that we can use. Uncertainty is a signal that the future can take different directions and foresight gives us ways to navigate that. We explore a range of futures, identify critical uncertainties, and prepare for multiple outcomes.
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We keep it hands-on, collaborative, and relevant. We use visual tools, group exercises, and concrete cases that connect the big picture with the everyday. Our workshops and trainings are built to spark insight, unlock new ideas, and create a shared language for moving forward.
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Not at all. Foresight can support decisions next quarter or ten years out. We use it as a tool to anticipate what could happen and more more informed decisions. Some clients use it to stress-test current strategies. Others use it to explore new directions. What matters is creating space to think differently and to bring those insights back into action.
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We continuously scan global developments across sectors, from technology and geopolitics to climate, governance, and social change. We combine this with deep dives, interviews, and our own Megatrends Framework for framing the changes. But we don’t stop at tracking. we help teams work with what’s changing in a structured and creative way.
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We chose the name ANTICIPATE because that’s what foresight is really about: preparing for change before it happens. Anticipation means staying curious, open, and ready. Not waiting passively for disruption, but building the capacity to respond. It’s active, not passive. And it reflects our belief that shaping the futures starts now.
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Foresight is a structured method to work with the futures and bring it into strategy. Anticipation is about having the right mindset to proactively understand what could happen and act with intention.
Foresight gives us the tools from scenarios, trend analysis to horizon scanning and uncertainty mapping. Anticipation is what we build in people and organizations: the ability to think ahead, sense what’s coming, and act before it's urgent. One helps you see, the other helps you move. -
No. We don’t use tarot cards or crystal balls and we’re not in the business of predictions. The future is not a fixed point waiting to be forecasted. We talk about futureS because what will happen from now on is shaped by choices, systems, and people. Our role is to help organizations explore what’s possible, so they can make wiser decisions today. Foresight expands your imagination and prepares you for a range of futures.