Foresight Masterclasses
Turn futures thinking into real-world traction.
Foresight is more in demand than ever, across strategy, innovation, policy, and design.
But even the most future-shaping ideas can fall flat if foresight tools are not applied or positioned and sold effectively
In these practical and inspiring masterclasses, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray share strategies to do foresight and to position and pitch your foresight services — whether you work independently or inside an organization.
This video library brings together four masterclasses exploring different dimensions of working with foresight: Doing Foresight, Selling Foresight, Cultural Foresight, and Augmenting Foresight. Together, they offer a shared baseline for understanding how futures work is practiced, positioned, interpreted, and supported by new tools. The sessions are designed to be watched individually or as a complete series, depending on where you are in your work.
Individual Masterclasses
A hands-on guide to foresight frameworks, tools and process
There are dozens of foresight tools available. Which one do you reach for, and when?
Doing foresight means choosing the right method for the question in front of you and sequencing those methods into a process that leads somewhere. Foresight is a strong asset for exploring future possibilities, but without guidance on which tool to use when, it becomes overwhelming quickly. This masterclass is about making those choices with more confidence.
In this practical masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray share how to unlock the strategic value of foresight for your clients or your team by choosing, applying and mastering the right tools. The session runs from scoping and framing, through horizon scanning and the futures wheel, to scenarios and backcasting.Foresight is a great asset to explore future possibilities, but without guidance on which tools to use when and how, it can quickly become overwhelming.
What you will learn
✺ How to scope a foresight process and pick a framework that fits the question
✺ When to use horizon scanning, the futures wheel, scenarios and backcasting, and when to leave them out
✺ How to sequence tools so a process moves from scanning to sensemaking to scenarios to decisions
✺ How to keep foresight tied to strategic value rather than to method for its own sake
Methods and tools covered
✓ Scoping and framing the foresight question
✓ Horizon scanning - gathering and organising signals of change
✓ The futures wheel - mapping first, second and third order consequences
✓ Scenario planning - building plausible and useful futures
✓ Backcasting - working back from a future to the steps that get you there
Who it is for
New and seasoned foresight professionals, strategists, innovation teams, and curious minds eager to sharpen and expand their practice.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full session video replay
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Packaging and pitching foresight to clients and colleagues
Why do good foresight proposals still get turned down?
Selling foresight is the work of translating futures thinking into something a client or a leadership team can recognise, budget for and act on. Foresight is more in demand than ever across strategy, innovation, policy and design, but even future-shaping ideas fall flat when they are positioned poorly. This masterclass deals with the positioning, packaging and pitching that sits around the method.
In this practical masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray share the strategies they use to position, package and pitch foresight services, whether you work independently or inside an organisation. They talk openly about what has worked for them and about what has fallen over. You also get the Irresistible Foresight Canvas, the one-page tool we use to shape an offer before it goes anywhere near a client.
What you will learn
✺ How to position foresight so it answers a decision your client or leadership already cares about
✺ How to package foresight into scopes, formats and price points that people can say yes to
✺ How to use the Irresistible Foresight Canvas to shape an offer before you pitch it
✺ How to meet the objections that come up most often, from "we already do strategy" to "show me the return"
Methods and tools covered
✓ Positioning - framing foresight around the client's problem
✓ Packaging - turning a practice into offers people can buy
✓ Pitching and pricing - proposals, first meetings, and what to charge
✓ The Irresistible Foresight Canvas - a one-page tool for building an offer clients say yes to
Who it is for
Independent foresight practitioners, consultants, in-house strategists and innovation leads, and anyone who has to make the case for futures work inside an organisation.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full session video replay
✓ The Irresistible Foresight Canvas
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Using AI to expand your foresight practice
How do you bring AI into futures work without losing the depth and discipline of good foresight?
AI-augmented foresight is the use of AI tools as a partner in scanning, sensemaking, scenario building and prototyping, with a practitioner still making the judgement calls. AI is changing how we work with futures quickly, and it works far better as a catalyst for creativity and clarity than as a shortcut around the thinking.
In this hands-on and reflective masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray explore where AI becomes a useful partner in futures work and where it gets in the way. You will come away with practical tools and with the do's and don'ts of AI-augmented foresight.
What you will learn
✺ How to use AI as a creative co-pilot in scanning, sensemaking and scenario building, while avoiding hype and traps
✺ Which tools and workflows actually work in a foresight context, from signal generation to speculative prototyping
✺ When to trust, tweak or challenge AI outputs so your foresight work stays strategic, ethical and human-centred
✺ How to build an AI-augmented workflow that fits the way you already practise
Methods and tools covered
✓ AI-assisted horizon scanning and signal generation
✓ AI-supported sensemaking and clustering
✓ AI in scenario building and speculative prototyping
✓ Prompting patterns for foresight work, collected in the Augmenting Foresight Prompt Guide
Who it is for
Foresight professionals, strategists, innovation teams, and curious thinkers ready to expand their craft. No technical background is required.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full 90-minute session video replay
✓ The Augmenting Foresight Prompt Guide
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.”
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Reading culture as a signal of change
How do we anticipate change when people do not behave as the data says they should?
Cultural foresight is the practice of using values, narratives, tensions and everyday behaviour as evidence about how the futures might unfold but also having of the cultural context foresight takes place in. Culture often signals what is shifting before it shows up clearly in reports, forecasts or dashboards. It shapes how change is interpreted, resisted, adapted, and made part of everyday life. Cultural foresight helps us look beyond surface trends and understand what makes futures feel plausible, desirable or difficult to accept.
In this practical masterclass, futurist Mathias Behn Bjørnhof (ANTICIPATE) and cultural foresight practitioner Chloé de Ruffray explore how cultural foresight strengthens strategic foresight by bringing in the human layers that are too often left out. The session moves from why culture matters in foresight to how to work with it in practice, showing how lived realities, shared meanings, expectations, trust, resistance and emerging behaviours all become signals of change.
What you will learn
✺ Why culture signals change earlier than most reports, forecasts and dashboards do
✺ How to scan the fringes of culture and tell a passing fad from an early signal
✺ How to read the layers beneath a trend, from headline to worldview to underlying myth
✺ How to turn cultural insight into strategic reflection and action your team can use
Methods and tools covered
✓ Fringe mapping - scanning the edges of culture for what is emerging
✓ Causal Layered Analysis (CLA) - sensing the deeper patterns beneath key issues
✓ Thing from the Future - imagining grounded and tangible futures
✓ Ethnographic Futures Research (EFR) - working with lived experience as futures evidence
Who it is for
Strategists, innovation teams, brand and communication professionals, researchers, and anyone curious about how to understand change in a more human and futures-oriented way. No prior foresight experience is required.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full 90-minute session video replay
✓ The Q&A recording
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.”
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
You’ll learn
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How to make clients and colleagues understand the true strategic value of foresight
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Proven techniques to pitch and sell your work with confidence
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Tips to turn frameworks into real business opportunities
Includes
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Unlimited access to the video replay
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Access to the Masterclass slides and workbook
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Q&A session recording
Meet the Trainers
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Cultural Foresight Consultant
Chloé de Ruffray is a French trend forecaster and cultural foresight consultant, specializing in lifestyle industries.
With a background in social and political sciences from Humboldt University in Berlin, she began her career in 2012 at Carlin Creative, before moving on to advise global innovation projects across Europe, the Middle East, and China.
Over the past decade, she has worked on projects for LVMH, Chanel, L’Oréal, Nike, Google, and Porsche, helping them decode emerging behaviors and turn long-term shifts into actionable strategy.
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Futurist & Founder, ANTICIPATE
Mathias is a leading strategic foresight practitioner with a background in innovation, strategy, and sustainability.
Previously at the Copenhagen Institute for Futures Studies and now as the Founder of ANTICIPATE, Mathias has led companies, NGOs and the public sector toward futures readiness.
Testimonials
Get in touch
Looking to book a Masterclass or training for your team?
Fill out the form, and let's explore the futures together!
Or send us an email via hi@anticipate.dk