Futures of Culture & Lifestyles

May 12

How people express identity, values, and meaning through how they live, create, and consume

This theme brings together cultural expression, creative production, consumption trends, and everyday behaviors. From tourism and fashion to subcultures, rituals, and artistic resistance, it covers how people navigate identity and influence in a rapidly shifting world. Whether through aesthetic choices or symbolic actions, how we live and create reflects deeper forces shaping society.

• Cultural expression, art & creative work
• Aesthetics, taste & social status
• Rituals, subcultures & identity politics
• Tourism, experience economies & place
• Consumption, trends & brand cultures
• Digital aesthetics & symbolic influence

Cases

Futures of Youth 2036 (Impact Foresight Project)

Ungdomsbureauet

$Refracting Megatrends into Design Education$

Refracting Megatrends into Design Education

Istituto Europeo di Design (IED) Spain

Scouting the Futures of Automotive Retail

Electric Vehicle Brand

Designing New Visions for a Green, Just World

CARE Denmark

Leading the Future of Finance

Impact Investment Exchange (IIX)

Mapping Megatrends for Consumer Tech Futures

Samsung

Building Agency for Young Cultural Entrepreneurs (YONDERS)

ICHEC Brussel Management School

Insights

Cultural Foresight: Where Futures Actually Land

Generation Frustrasia

Megatrends

Megatrends Database

3. Optimizing Health

Health is shifting from treatment to prevention, personalization, and longevity. Aging populations, chronic disease, AI, genomics, mental wellbeing, and community-based care are transforming health into something increasingly managed, measured, and invested in.

4. Liquid Lifestyles

Traditional life paths are becoming more fluid as people rethink work, family, identity, consumption, and what a meaningful life looks like. Greater flexibility and inclusivity open new possibilities, but also create tension around belonging, stability, and shared norms.

5. Blurring Realities

The boundaries between physical, digital, real, and artificial are becoming harder to distinguish. Deepfakes, AI-generated content, immersive technologies, and digital identities are reshaping trust, perception, and the ways people work, socialize, and understand reality.

Get in touch

Culture & Lifestyles

Mathias Behn Bjørnhof

Futurist & Director, ANTICIPATE
A leading global foresight strategist, Mathias empowers organizations and individuals to navigate uncertain futures. He has successfully guided everything from Fortune 500 and SMEs to NGOs and the public sector to become futures ready.

https://www.linkedin.com/in/mathiasbehnbjoernhof

Futures of Culture & Lifestyles

Cases

Insights

Megatrends

Get in touch

Futures of Cities & Infrastructure

Futures of Democracy & Governance