YONDERS: Building Agency for Young Cultural Entrepreneurs

EIT-labelled CPD programme with ICHEC Brussels Management School & Materahub (EIT Culture & Creativity)

Supporting Path 1 (ages 15–18) as expert contributors, mentoring and creating learning content on community impact, collaboration, and sustainable value.

Challenge

Many young creatives have the talent and motivation to build something meaningful, but lack the confidence, language, and support structures to turn that energy into action. Cultural entrepreneurship is often framed as “start a project” or “build a business,” while the deeper challenge sits elsewhere:

How do you help young people develop agency, collaborate across differences, and make value judgments that hold up in real communities — not only in theory?

YONDERS is designed to meet that need: a participatory learning journey that equips young cultural entrepreneurs across Europe with entrepreneurial skills, networks, and support to launch ventures that matter locally and beyond.

Approach

We contributed as an expert to YONDERS – Path 1 (15–18-year-olds), combining mentoring and content creation to strengthen participants’ ability to translate ideas into community-oriented impact.

Our contribution focused on Module 4: Community, Collaboration & Sustainable Impact (4 hours), designed around two learning outcomes:

  • EIT OLO 4: intercultural skills & competencies

  • EIT OLO 5: value judgments and sustainability competencies

The module supported participants through a clear arc:

  • Understanding the SDGs as a practical reference point (without losing the local context)

  • Preparing for and conducting an “inspiring meeting” with someone they look up to

  • Turning that conversation into learning: what to retain, what to change, what to test

  • Exploring how cultural and creative industries create impact in communities — and what trade-offs come with that

Alongside mentoring (via forum/email), we produced a short podcast contribution to support the learning pathway, focused on self-empowerment, entrepreneurial mindset, and how a futures lens can help young people act with intention when the path ahead is uncertain.

We also participated in evaluation and reflection activities to strengthen the programme as it evolves.

Outcomes

1) Young creatives strengthened their sense of agency

Participants were supported in moving from aspiration to action — building confidence in taking next steps, reaching out to others, and learning through doing.

2) Community impact made practical and discussable

The module helped participants think beyond “good intentions” and into consequences: who benefits, what value is created, what might be excluded, and what sustainability means in their specific context.

3) Collaboration skills grounded in real conversations

By building around the “inspiring meeting,” participants practiced listening, outreach, and reflection — making intercultural collaboration concrete rather than theoretical.

Join the course

Learn how to work with futures and foresight through our ANTICIPATE Academy!

Learn how to work with futures and foresight through our ANTICIPATE Academy!

Mathias Behn Bjørnhof

Futurist & Founder, ANTICIPATE
A leading global foresight strategist, Mathias empowers organizations and individuals to navigate uncertain futures. He has successfully guided everything from Fortune 500 and SMEs to NGOs and the public sector to become futures ready.

https://www.linkedin.com/in/mathiasbehnbjoernhof
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