Packaging and pitching foresight to clients and colleagues
Why do good foresight proposals still get turned down?
Selling foresight is the work of translating futures thinking into something a client or a leadership team can recognise, budget for and act on. Foresight is more in demand than ever across strategy, innovation, policy and design, but even future-shaping ideas fall flat when they are positioned poorly. This masterclass deals with the positioning, packaging and pitching that sits around the method.
In this practical masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray share the strategies they use to position, package and pitch foresight services, whether you work independently or inside an organisation. They talk openly about what has worked for them and about what has fallen over. You also get the Irresistible Foresight Canvas, the one-page tool we use to shape an offer before it goes anywhere near a client.
What you will learn
✺ How to position foresight so it answers a decision your client or leadership already cares about
✺ How to package foresight into scopes, formats and price points that people can say yes to
✺ How to use the Irresistible Foresight Canvas to shape an offer before you pitch it
✺ How to meet the objections that come up most often, from "we already do strategy" to "show me the return"
Methods and tools covered
✓ Positioning - framing foresight around the client's problem
✓ Packaging - turning a practice into offers people can buy
✓ Pitching and pricing - proposals, first meetings, and what to charge
✓ The Irresistible Foresight Canvas - a one-page tool for building an offer clients say yes to
Who it is for
Independent foresight practitioners, consultants, in-house strategists and innovation leads, and anyone who has to make the case for futures work inside an organisation.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full session video replay
✓ The Irresistible Foresight Canvas
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Packaging and pitching foresight to clients and colleagues
Why do good foresight proposals still get turned down?
Selling foresight is the work of translating futures thinking into something a client or a leadership team can recognise, budget for and act on. Foresight is more in demand than ever across strategy, innovation, policy and design, but even future-shaping ideas fall flat when they are positioned poorly. This masterclass deals with the positioning, packaging and pitching that sits around the method.
In this practical masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray share the strategies they use to position, package and pitch foresight services, whether you work independently or inside an organisation. They talk openly about what has worked for them and about what has fallen over. You also get the Irresistible Foresight Canvas, the one-page tool we use to shape an offer before it goes anywhere near a client.
What you will learn
✺ How to position foresight so it answers a decision your client or leadership already cares about
✺ How to package foresight into scopes, formats and price points that people can say yes to
✺ How to use the Irresistible Foresight Canvas to shape an offer before you pitch it
✺ How to meet the objections that come up most often, from "we already do strategy" to "show me the return"
Methods and tools covered
✓ Positioning - framing foresight around the client's problem
✓ Packaging - turning a practice into offers people can buy
✓ Pitching and pricing - proposals, first meetings, and what to charge
✓ The Irresistible Foresight Canvas - a one-page tool for building an offer clients say yes to
Who it is for
Independent foresight practitioners, consultants, in-house strategists and innovation leads, and anyone who has to make the case for futures work inside an organisation.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full session video replay
✓ The Irresistible Foresight Canvas
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
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