Foresight masterclasses square CF.png
Foresight masterclasses square CF.png

Cultural Foresight Masterclass (Replay)

€40.00

How do we anticipate change when people do not behave as the data says they should?

Culture often signals what is shifting before it shows up clearly in reports, forecasts, or dashboards. It shapes how change is interpreted, resisted, adapted, and made part of everyday life. That is why cultural foresight matters. It helps us look beyond surface trends and understand the values, tensions, narratives, and behaviours that make futures feel plausible, desirable, or difficult to accept.

In this practical masterclass, futurist Mathias Behn Bjørnhof (ANTICIPATE) and cultural foresight practitioner Chloé de Ruffray explore how cultural foresight can strengthen strategic foresight by bringing in the human layers too often left out. The session moves from why culture matters in foresight to how to work with it in practice, showing how lived realities, shared meanings, expectations, trust, resistance, and emerging behaviours can all become valuable signals of change.

Across the replay, you will be introduced to a set of cultural foresight tools and ways of thinking, including fringe mapping, Causal Layered Analysis, Thing from the Future, and Ethnographic Futures Research. Together, these methods help move from scanning the edges, to sensing deeper patterns, to imagining more grounded and tangible futures, and finally to translating those insights into strategic reflection and action.

This replay is for strategists, innovation teams, brand and communication professionals, researchers, and anyone curious about how to understand change in a more human, nuanced, and futures-oriented way.

Replay includes:
Recording, slides/workbook, and Q&A recording.

By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)

How do we anticipate change when people do not behave as the data says they should?

Culture often signals what is shifting before it shows up clearly in reports, forecasts, or dashboards. It shapes how change is interpreted, resisted, adapted, and made part of everyday life. That is why cultural foresight matters. It helps us look beyond surface trends and understand the values, tensions, narratives, and behaviours that make futures feel plausible, desirable, or difficult to accept.

In this practical masterclass, futurist Mathias Behn Bjørnhof (ANTICIPATE) and cultural foresight practitioner Chloé de Ruffray explore how cultural foresight can strengthen strategic foresight by bringing in the human layers too often left out. The session moves from why culture matters in foresight to how to work with it in practice, showing how lived realities, shared meanings, expectations, trust, resistance, and emerging behaviours can all become valuable signals of change.

Across the replay, you will be introduced to a set of cultural foresight tools and ways of thinking, including fringe mapping, Causal Layered Analysis, Thing from the Future, and Ethnographic Futures Research. Together, these methods help move from scanning the edges, to sensing deeper patterns, to imagining more grounded and tangible futures, and finally to translating those insights into strategic reflection and action.

This replay is for strategists, innovation teams, brand and communication professionals, researchers, and anyone curious about how to understand change in a more human, nuanced, and futures-oriented way.

Replay includes:
Recording, slides/workbook, and Q&A recording.

By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.” (see Return Policy for more information)

Selling Foresight Masterclass (Replay)
Selling Foresight Masterclass (Replay)
€40.00
Doing Foresight Masterclass (Replay)
Doing Foresight Masterclass (Replay)
€40.00
Augmenting Foresight Masterclass (Replay)
Augmenting Foresight Masterclass (Replay)
€40.00

You’ll learn

✺ How to use AI as a creative co-pilot in scanning, sensemaking, and scenario building — without falling into hype or automation traps

✺ Which prompts, tools, and workflows actually work in a foresight context, from signal generation to speculative prototyping

✺ When to trust, tweak, or challenge AI outputs to keep your foresight work strategic, ethical, and human-centered

Includes

✓ The full session video replay

✓ Access to the slides

This is what people say about our masterclasses:

“I find the masterclasses super valuable. What really stand out is their generosity in sharing learnings and best practices, and the sense of being part of a wider community committed to creating engagement, passion, and momentum for foresight. Very exciting!” Pippa Goodman, Managing Director, Next Up Foresight

“The Selling Foresight Masterclass was a great investment. It struck a nerve and met a real need. The session spoke directly to the daily challenges I face, bringing foresight into organisations, and gave language to things I’ve often struggled to explain. It wasn’t just about tools, but about how we show up, how we position our work, and how we find our own voice. It made me feel less alone and more equipped to advocate for the mindset shift foresight demands. A smart, timely offering that will stay with me for a long time." Giulia Wälter, Business Developer

"We need more of this in our industry. In their masterclass Selling Foresight, Mathias and Chloé focus on welcoming you into new ways of thinking and approaching futures rooted in practical hands-on lessons that linger past their session." Amy Daroukakis, Global Cultural Strategist, Founder of Cultural Connectors

"I really enjoyed joining Mathias & Chloe’s webinar on selling foresight. As someone working in trends & futures myself, I found their insights on selling foresight projects both practical and inspiring. What stood out most was the atmosphere they created, bringing together people from the same field, holding space for honest sharing and connection. It’s energizing to experience such openness in our industry." Delia Wieser, Innovation Expert

"It’s always great to get tips straight from industry experts in the casual format of a webinar. Mathias and Chloe shared both their wins and their challenges openly. Selling foresight is one of the toughest project types out there, which makes advice from seasoned forecasters all the more valuable." Carla Moss, Cultural Strategist & Semiotician