Reading culture as a signal of change
How do we anticipate change when people do not behave as the data says they should?
Cultural foresight is the practice of using values, narratives, tensions and everyday behaviour as evidence about how the futures might unfold but also having of the cultural context foresight takes place in. Culture often signals what is shifting before it shows up clearly in reports, forecasts or dashboards. It shapes how change is interpreted, resisted, adapted, and made part of everyday life. Cultural foresight helps us look beyond surface trends and understand what makes futures feel plausible, desirable or difficult to accept.
In this practical masterclass, futurist Mathias Behn Bjørnhof (ANTICIPATE) and cultural foresight practitioner Chloé de Ruffray explore how cultural foresight strengthens strategic foresight by bringing in the human layers that are too often left out. The session moves from why culture matters in foresight to how to work with it in practice, showing how lived realities, shared meanings, expectations, trust, resistance and emerging behaviours all become signals of change.
What you will learn
✺ Why culture signals change earlier than most reports, forecasts and dashboards do
✺ How to scan the fringes of culture and tell a passing fad from an early signal
✺ How to read the layers beneath a trend, from headline to worldview to underlying myth
✺ How to turn cultural insight into strategic reflection and action your team can use
Methods and tools covered
✓ Fringe mapping - scanning the edges of culture for what is emerging
✓ Causal Layered Analysis (CLA) - sensing the deeper patterns beneath key issues
✓ Thing from the Future - imagining grounded and tangible futures
✓ Ethnographic Futures Research (EFR) - working with lived experience as futures evidence
Who it is for
Strategists, innovation teams, brand and communication professionals, researchers, and anyone curious about how to understand change in a more human and futures-oriented way. No prior foresight experience is required.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full 90-minute session video replay
✓ The Q&A recording
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.”
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Reading culture as a signal of change
How do we anticipate change when people do not behave as the data says they should?
Cultural foresight is the practice of using values, narratives, tensions and everyday behaviour as evidence about how the futures might unfold but also having of the cultural context foresight takes place in. Culture often signals what is shifting before it shows up clearly in reports, forecasts or dashboards. It shapes how change is interpreted, resisted, adapted, and made part of everyday life. Cultural foresight helps us look beyond surface trends and understand what makes futures feel plausible, desirable or difficult to accept.
In this practical masterclass, futurist Mathias Behn Bjørnhof (ANTICIPATE) and cultural foresight practitioner Chloé de Ruffray explore how cultural foresight strengthens strategic foresight by bringing in the human layers that are too often left out. The session moves from why culture matters in foresight to how to work with it in practice, showing how lived realities, shared meanings, expectations, trust, resistance and emerging behaviours all become signals of change.
What you will learn
✺ Why culture signals change earlier than most reports, forecasts and dashboards do
✺ How to scan the fringes of culture and tell a passing fad from an early signal
✺ How to read the layers beneath a trend, from headline to worldview to underlying myth
✺ How to turn cultural insight into strategic reflection and action your team can use
Methods and tools covered
✓ Fringe mapping - scanning the edges of culture for what is emerging
✓ Causal Layered Analysis (CLA) - sensing the deeper patterns beneath key issues
✓ Thing from the Future - imagining grounded and tangible futures
✓ Ethnographic Futures Research (EFR) - working with lived experience as futures evidence
Who it is for
Strategists, innovation teams, brand and communication professionals, researchers, and anyone curious about how to understand change in a more human and futures-oriented way. No prior foresight experience is required.
What you receive
Your purchase is a downloadable zip file containing:
✓ The full 90-minute session video replay
✓ The Q&A recording
✓ Slides and workbook
✓ Full transcript
Buying for a team or through your company?
If you would like several seats, an invoice, or a purchase made through your organisation rather than by card, fill in our contact form and we will arrange it. We also run this masterclass as a live, tailored session for teams.
By purchasing this digital product, you confirm that you agree to the following statement: "I agree that delivery begins immediately upon payment, and I understand and accept that my 14-day right of withdrawal expires once delivery has begun.”
VAT (25%) is applied according to the EU place of supply rules for digital services. Danish VAT number: DK45996689
Image 1 of 1
