ANTICIPATE
FUTURES
TO CREATE
MEANINGFUL
CHANGE

  • three essential levels of innovation—Desirability, Viability, and Feasibility—highlighting how these interconnected elements combine to shape successful innovation strategies, focusing on user needs, business models, and technological capabilities

    Futures Innovation

    INNOVATE FOR TOMORROW

    Seize emerging opportunities and stay ahead by envisioning and creating futures-driven, innovative solutions for tomorrow.

  • Visual depiction of strategic foresight featuring four scenarios as circles, each representing a unique potential future with distinct challenges and opportunities, designed to guide strategic decision-making and planning

    Strategic Foresight

    NAVIGATE UNCERTAINTY

    Improve strategic decision-making and prepare for the futures ahead by exploring changes and building insight into what impacts you.

  • Graphic depicting the evolution in change management, showing a shift from one phase to the next, symbolizing the adaptation of corporate culture and strategies to embrace forward-thinking and resilience in response to emerging challenges.

    Transformation

    BECOME FUTURES READY

    Reorient your organizational culture and mindset towards the future to become proactive and resilient in the face of disruption.

Services
Man with glasses wearing dark jacket and black turtleneck

ANTICIPATE empowers organizations to prepare for possible futures and take the right actions to create meaningful change.

With futures clouded by uncertainty, complexity, and disruption, organizations face the challenge of making robust strategic decisions in a changing world.

A strategic foresight agency bridging visionary thinking and creative ideation with practical implementation to bring foresight into decisions, today.

Mathias Behn Bjørnhof
Futurist & Founder
mbb@anticipate.dk

“Future prepared firms enjoy on average a 33% higher profitability and a 200% higher growth rate than their less prepared peers.”

René Rohrbeck & Menes Etingue Kum (2018)

Select Clients

White line art depicting a calendar icon with a clock overlapping the bottom right corner, symbolizing scheduling or time management.
Logo of the United Nations Human Rights Office of the High Commissioner, featuring a flame surrounded by a laurel wreath.
Samsung logo in white text on a black background.
Maersk logo with a stylized star in a square and the word "MAERSK" in bold letters.
Northeastern University logo featuring a circular emblem with Latin phrase "LUX VERITAS VIRTUS" and torch, alongside the text "Northeastern University."
Welltec logo
Aalborg Universitet logo, featuring abstract design above the name in capital letters.
Logo of Alliance of Democracies featuring a hexagonal symbol above the text.
Universidad de Deusto logo with shield
Blank white image
Heineken logo with a star and "Est. 1873" text.
Abstract geometric design with circles and semi-circles in a symmetrical pattern
"Future Days" text in white on black background
Logo of the Council of Europe featuring a stylized "e" with stars in a circular pattern.
SAP logo in black and white
Logo featuring a circular design resembling a starburst next to the word "care" in lowercase letters.

  • At the Council of Europe we had the great opportunity to listen to Mathias’ perspective about future development of democracy(ies). It was an important contribution to our work as resilience and strategic foresight is crucial for Council of Europe’s contribution to democratic governance. Mathias from ANTICIPATE inspired us in the current very challenging times for Europe and the world. Thank you so much for your time and effort

    Natalia Voutova
    Social & Behavioural Change Lead, Council of Europe + Head of Council of Europe Office to Georgia

    Democrisis: Imagining New Futures with Foresight (Presentation)

  • In true Copenhagen fashion, Mathias from ANTICIPATE is a knowledgeable and patient coach. We have highly engaging discussions that lead to well-focused work tasks and useful prompts. He listens to my multiple possible initiatives and helps ground them into actionable paths. Moreover, Mathias's connections have spawned several promising directions. He's a pleasure to work with and a real support.

    Susan Wilhite
    Futurist

    Find Your Futures Voice

  • We really love the Megatrends document! For anyone trying to make sense of how to use Megatrends in real life, ANTICIPATE have it all spelled out here.

    Tamara Lee
    Director Future Workforce, NSW Health

    ANTICIPATE Megatrends 2025

  • Mathias (ANTICIPATE) brought invaluable insights on the role of foresight in driving technological innovation. His perspective helped both artists and tech innovators understand how anticipating future trends can inspire more visionary, responsible, and resilient solutions. His webinar enriched the MUSAE community’s exploration of how futures thinking can drive meaningful innovation at the intersection of art, design, and technology.

    Tanya Efremenko
    Research Fellow, IDEActivity Center + MUSAE Consortium

    Futures Thinking for Creatives: Expanding Possibilities Through Art and Design (Masterclass)

  • The future is plural! This was the idea that stayed with me after attending ANTICIPATE’s foresight training in Copenhagen. Mathias Behn Bjørnhof, a true professional in the field, emphasized that foresight isn’t about predicting the future—it’s about strategic thinking, exploring possible scenarios, and uncovering new perspectives and opportunities. What I loved most was how practical it felt. Foresight isn’t about grand visions that are interesting to hear but impossible to act on. It’s about mapping the future—looking at megatrends, signals, challenges, and potential paths forward. It’s a key part of strategic planning, both for organizations and for states that want to intelligently plan and shape their vision for the future. Now that I’ve got this foundation, my next step is to explore how to apply foresight in sustainability communication.

    Viktorija Jakubauskyte-Andriuliene
    Director, Agenda 50
    PhD Candidate & Lecture, LCC

    Foresight & Futures Thinking (Course)