Liquid Lifestyles
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Life is becoming more fluid as traditional norms give way to changing ideas of how to live. But the increased flexibility and inclusivity also bring friction.
Cultural norms and traditional structures are dissolving as people embrace more fluid ways of living and working. Younger generations, particularly in the Global North, are redefining what it means to live a meaningful life. They demand flexibility in their careers, prioritize sustainability in their choices, and value inclusivity in their communities.
This megatrend can be seen in the rise of skills-based career paths, remote work, and global cultural exchanges. It reflects a world where identity, work, and lifestyle are no longer confined to fixed roles or structures but are increasingly dynamic, interconnected, and adaptable to change.
Apply the Megatrends with us
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Megatrends PRISM Workshop
WORKSHOP
Interactive, high-energy workshops where we explore the biggest shifts shaping industries, societies, and business models.
We use the Megatrends PRISM to break down key trends, interconnections, and their impact on your organization, as a starting point for your strategic foresight journey.
Develop a shared understanding of the forces shaping your futures and develop the strategic agility to act on them today.
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Megatrends Futures Brief
RESEARCH
A tailored deep dive into the megatrends influencing your sector, uncovering weak signals, industry shifts, and strategic blind spots.
We conduct horizon scanning, expert interviews, and trend mapping to provide an outside-in perspective on your organization's future landscape.
Move beyond gut feeling. Our research provides foresight to test assumptions, find blind spots, and make strategic decisions based on real change drivers.
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Megatrends & Signal Masterclass
TRAINING
A structured learning experience on how to identify and apply emerging trends and signals to drive innovation and strategy.
We train teams in practical foresight methods, including signal detection, pattern recognition, trend application, and futures-fit analysis.
Build internal futures capacity, improving your organization’s ability to anticipate change, seize opportunities, and stay competitive.