
Blurring Realities
5
The boundaries between physical and digital realities are disappearing, blurring the line between real and artificial.
Societal trust in each other and what’s true is eroding. The spread of deepfakes, AI-generated content, and politicized narratives fuels uncertainty over who controls information and what can be believed. Ethical dilemmas follow—from privacy concerns to the psychological effects of living in a world where perception is constantly shifting.
We overestimate technology’s short-term impact and underestimate its long-term transformation—and reality-bending tech proves it. Augmented reality (AR), virtual reality (VR), and AI are moving beyond hype, quietly reshaping how we work, socialize, and perceive truth. Hybrid work, immersive entertainment, and digital identities are fracturing reality, creating overlapping versions of what’s real.
Free and open to all
May 8th, 15.00-16.00 CEST
Behind-the-scenes, high-speed tour of 8 Megatrends, interactive exercises and walk away with ideas on how to use the framework!