Anticipating change through culture
Culture often tells us about change before the numbers do. While technology transforms systems, culture reveals how these transformations are interpreted, adopted, and lived.
In this practical and inspiring masterclass, foresight experts Mathias Behn Bjørnhof (ANTICIPATE) and Chloé de Ruffray introduce cultural foresight as a way to understand emerging behaviors, values, narratives, and social dynamics and turn them into strategic insight.
You’ll learn how to move beyond surface-level trend spotting by identifying weak signals, decoding cultural patterns, and translating them into actionable foresight. From signal detection to scenario building, the session connects cultural insight to strategic tools such as horizon scanning, futures wheel, scenarios, and backcasting.
Perfect for strategists, innovation leaders, brand and communication professionals, and curious thinkers looking to sharpen their ability to sense and act on change.
Including:
📹 Recording
🌀 Slides/Workbook
💡 Live Q&A