A targeted deep-dive into a specific topic, market, or geography to inform a concrete strategic decision. Scouting is about going deep where it matters, when a concrete decision is on the table and broad trend awareness isn’t enough.
What to expect
A targeted, time-bound deep-dive into a specific question, market, geography, technology, competitor set, or opportunity space. Scouting is always decision-linked: it exists to inform a choice, not to map the world for its own sake.
What it is
A focused landscape map, relevant actors and examples, emerging patterns, and clear implications. The work translates complexity into concrete options and next steps that can be acted on.
What you get
When you need clarity (and a long-term perspective) to move: market entry decisions, partnership exploration, innovation direction, portfolio focus, or positioning in a changing landscape.
When it fits
Formats
❋ Delphi StudyA structured, expert-based process that builds informed perspectives on what may happen next. Particularly useful when data is limited, uncertainty is high, and expert judgment matters. Disagreement is treated as insight, not a problem.
❋ Innovation & Market ScoutingA targeted search for technologies, startups, business models, and practices within a defined space, designed to inform innovation priorities, partnerships, or market entry.
CaseHelping an electric vehicle brand prepare for the Danish market through a cultural and experiential scouting mission, combining competitor retail visits with foresight reflections on where automotive retail is heading.
Confidential (Electric Vehicle Brand)
ClientMarket & Innovation Scouting
FocusCities & Infrastructure; Energy & Planet; Culture & Lifestyles; Technology & Media
ThemesYear2025
Get in touch
Looking to do great work together, got questions, or a cool idea for a collaboration on the horizon?
Fill out the form, and let's explore the futures together!
Or send us an email via hi@anticipate.dk
Follow the futures here
@anticipatefutures