pej gruppen Trend Conference
The pej gruppen Trend Conference brings together professionals working with trends, consumer behaviour, design, lifestyle and business development to explore the changes shaping markets and society.
Organised by Danish trend institute pej gruppen, the conference combines trend research, expert perspectives and practical insights to help participants understand emerging developments and their implications for products, services and strategic decisions.
The programme is particularly relevant to professionals working in design, fashion, retail, branding, marketing, innovation and strategy, offering perspectives on changing consumer expectations, cultural shifts and future business opportunities.
Mathias Behn Bjørnhof, founder of ANTICIPATE, will be speaking at the conference, contributing a strategic foresight perspective on the larger changes shaping the future and what they mean for organisations.
Presentation: Futurecrafting Masterclass with Jill Hawkins — featuring Mathias Behn Bjørnhof (ANTICIPATE) and Jill Hawkins.
The conference is designed to connect trend insights with practical business applications, providing inspiration and a broader perspective on the forces influencing future markets.
Conference programme and event details
Dates & Venues
10 November 2026 – pej gruppen, B itsøvej 2, Herning, Denmark
12 November 2026 – Mogens Dahl Concert Hall, Snorresgade 22, Copenhagen, Denmark
19 November 2026 – Dansens Hus, Vulkan 1, Oslo, Norway
24 November 2026 – Online via Zoom
All sessions run from 09:00–15:00 (local time).