The Market Research Society's Foresight Conference is where the foresight and market research communities meet, exploring how to embed futures thinking, forecasting, and foresight into projects — and how to demonstrate their commercial value. Expect practical sessions on using futures methods to boost organisational preparedness, sharpen positioning, and feed innovation pipelines, with speakers from Amazon, Shell, Jaguar Land Rover, McDonald's, and Beiersdorf, among others.